Getting PR packages has been an incredible milestone for small and even big influencers worldwide. No matter the industry or niche they are working on, influencers receive PR packages from all industries such as skincare, travel, retail, cosmetics, or any other.
With the increase in PR marketing strategies, the influencer's number is on the rise. According to reports, PR marketing influencers' current market size is 15.2 billion USD. And according to experts, it will soar up to 22 billion in the coming years.
This mammoth industry is not blessed for everyone. Not all the influencer's PR packages are worth it. So, the guide is particularly designed for influencers and social media users to get PR packages in no time, ensuring their success, earning, and making the right spot in this evolving digital world.
Why wait any further? Let us delve into the guide quickly.
What Really Is a PR Package?
Public relations boxes or PR packages are packages designed and customized elegantly containing different types of products that are sent to digital influencers and content creators.
These packages are sent by brands to promote their products, launch new products, or review their products to reach a wider audience directly.
A PR package is a modern marketing strategy, used by brands in the digital realm in which they send the products in elegant boxes to influencers and content creators who have huge followers and potential audiences to post reviews so a large audience gets to know about them.
Why is it used?
This box serves the same purpose as such as other marketing strategies. PR boxes help brands review products by their favorite content creators, create surety and guarantee the product is valid, and promote and spread product awareness.
But how is a PR box different from normal packaging boxes?
These boxes are designed effectively with visuals, extras, add-ons, premium, and elegant packaging styles, and more importantly, designs to attract the audience. The material selection of the boxes is ensured premium. The laminations and printings are made significant to attract the audience's eyes.
How to Get PR Packages?
Now we are coming to our main point. What does it take to get a PR box from a brand? Do you think influencers contact these brands or brands contact content creators? However, the answer is not simple. It is a collaboration of both.
Whether you are an influencer without followers or a newbie in the content creation field, you need tips to groom and grow. If you are an influencer or content creator or a new influencer searching for brands to collaborate with, our these points will help you a lot in getting your first PR package.
Build A Presence
Online presence is mandatory for getting PR packages. You can increase your online presence by creating quality and viral content, working on different niches, and commenting and talking on viral stuff like pro. Build your social media profiles like top voice on Instagram, TikTok, and Facebook. The brands will note your presence and might like your stuff. That is how the online promotion is the first thing that helps get a PR package.
Create Quality Content
The other thing that helps content creators get PR packages at the doors is creating quality content. No matter if you are viral on TikTok, Instagram, YouTube, or any other social media channels, you must make quality content. The content can be in any form, be it blogs, videos, reels, or any. However, the content must have the potential to be viral and link with users. It is how you will get higher followers and surely the PR packages.
Engage with Brands
When you are new on social media and not known by the audience, engagement with brands can increase your chances of getting PR quickly. Engagement can be achieved by liking, commenting, sharing brand content, posting reviews of their products without being asked for, and attending brands’ events and expos. It will certainly put you on their radar.
Reach Out to Brands
While doing all the other stuff, you can reach out to brands directly. You can send personal DMs to their social media accounts and write how this collaboration will help them. Many of the brands have separate pages on their website, particularly made for influencers to contact brands. Another thing is to send them emails. But here are mandatory things, your every message must contain:
- An introduction to yourself and your platform
- Why you are interested in their products
- How do you plan to promote their product
- Links to your social media profiles or blog
Join Influencer Platforms
Joining an influencer's community can help you get a PR package from top brands. The influencer's platforms enable you to make personal contacts and online presence, helping you come into the vicinity of the brands. These platforms are:
- AspireIQ
- Influencity
- FameBit (by YouTube)
- Octoly
Use PR Agencies
The other authentic way to easily receive a PR package from brands without having substantial followers is by using PR agencies. These agencies build relationships between content creators and brands. Here are the names of the top PR agencies available in the market:
- Edelman
- Weber Shandwick
- Ketchum
Attend Events
Attending industry events not only helps build up relations with brands but also helps you highlight yourself and keep yourself notified. Brands send PR packages to influencers who are curious about their work and appreciate their products.
Join or show interest in their industry events, conferences, and trade shows to get the opportunity to talk with officials directly and expose yourself and your work. It will certainly help you get PR packages for free.
How to Get PR Packages Without Followers
If you are new to the content creation field and have no followers, you are still capable of getting free PR packages. It is how:
- Micro-Influencer Appeal: Start influencing on a micro level to come onto the radar of businesses and brands.
- Content Quality: Your content must be of top quality to amaze brands.
- Niche Focus: at the start of your career, work on a single niche to attract brands of the same niche to promote their brands.
- Collaborative Projects: you can collaborate with big influencers to get PR packages. Your skills and commitments can help you appreciate big influencers.
Companies that Send PR Packages
Right now every company sends PR packages. Ranging from beauty and skincare, tech to fashion, food to beverages, to brands that sell services. Everyone reaches out to influencers to promote and launch their new or old products or services. Or you can visit their websites to sign up for PR packages. Here are some prominent companies that send PR boxes.
1. Beauty and Skincare:
- Sephora
- L'Oréal
- Glossier
- Or new and local skincare brands
2. Fashion:
- Zara
- H&M
- ASOS
- New startups
3. Tech:
- Apple
- Samsung
- Microsoft
- Single product-based or new brands.
4. Food and Beverage:
- Coca-Cola
- Nestlé
- Kraft Heinz
- Restaurants
- Tours
How to Create PR Packages that Win Audience Hearts
PR package-making is also a tough task. Once you receive a PR box, or a brand wants to send a PR box to an influencer, there are small things to keep in mind while creating a PR box to present in front of the audience.
The first thing to keep in mind is to make a PR box that makes a great first impression. You can do it by creating PR packaging boxes with visuals, add-ons, graphics, and customized boxes for the target audience.
Secondly, the PR box must create a memorable unboxing experience. A memorable experience wins hearts and influences the audience to get it too. You can do it by adding add-ons or premium options to the boxes to offer a pleasant experience.
Thirdly, a PR box must align with the audience. The personal touch also helps influence followers on a wide range. Add names, personal notes, thank you messages, and designs. Other than that, always design PR boxes that show appreciation for audience and content creators. It creates smooth and long-lasting relationships.
Last but not least, create PR boxes adding personal information about the brand and product. You can pack several products elegantly and add a guide or description of every product so a content creator easily describe the product and introduce the brand. Personal information ranges from brand name, mentioning products you deal with, basic product or service information, cost, and return.
If you want your PR box to mesmerize the potential audience, contact Your Box Packaging, a packaging company, having specializes in creating custom PR boxes perfectly and hypnotizingly under your budget in a few days.
Final Words
PR package is the trending marketing strategy where brands and influencers take benefit of each other. Influencers get commissions, a wider reach, and interested audience love, whereas brands promote and present their products at a low cost and that so quickly.
Every influencer even with no or few followers can also get PR packages by following the above-mentioned guide. PR boxes are a real display and firsthand experience. Therefore, their creation is also important to be dazzling and mesmerizing to not miss any chance to attract users to buy their products or services.
If retail brands or online stores want to get perfectly customized PR boxes at low costs, personalized around their choice and preferences in a week or two at low cost with luxury embellishments and add-ons, Your Box Packaging is the leading PR package manufacturer. Contact sales@yourboxpackaging.com to get PR boxes of your choice without burdening your budget.
